Where to Buy

LEGO® Game Boy™ 72046 Price Guide

Find the best deals and ensure you're getting authentic LEGO Game Boy sets. Compare prices, check availability, and learn about trusted retailers to make your purchase with confidence.

💰 Current MSRP: $59.99 USD • Release: October 1, 2025
LEGO Game Boy Shopping Guide

Official & Trusted Retailers

LEGO Store (Official)

Official Exclusive Launch
$59.99 MSRP
✓ Pre-order Available Release: Oct 1, 2025

Benefits:

  • • Guaranteed authentic product
  • • VIP points rewards program
  • • Exclusive early access
  • • Free shipping on orders $35+
  • • Official LEGO warranty
Shop at LEGO.com

Amazon

Trusted Prime Shipping
$59.99 MSRP
⏳ Coming Soon Expected: Mid-Oct 2025

Benefits:

  • • Fast Prime shipping
  • • Easy returns policy
  • • Customer reviews
  • • Sometimes has discounts
  • • Wide availability
View on Amazon

Target

Trusted RedCard 5% Off
$59.99 MSRP
⏳ Coming Soon Expected: Mid-Oct 2025

Benefits:

  • • 5% discount with RedCard
  • • In-store pickup available
  • • Target Circle rewards
  • • Price matching policy
  • • Regular promotions
View at Target

Price History & Tracking

Expected Price Trends

Launch (Oct 2025) $59.99 MSRP across all retailers
Holiday Season $59.99 - $65.99 High demand, possible markup
Post-Holiday $49.99 - $54.99 Potential sales and discounts
Long-term $45.99 - $59.99 Regular promotional pricing

💡 Money-Saving Tips

🎯

Sign Up for Alerts

Most retailers offer email notifications for price drops and restocks.

🏪

Check Local Stores

Physical stores sometimes have different pricing or exclusive in-store deals.

📅

Best Times to Buy

Black Friday, post-holiday sales, and back-to-school seasons often have the best deals.

💳

Use Rewards Programs

LEGO VIP, Target Circle, and credit card rewards can add up to significant savings.

Complete Buying Guide

🔍 What to Look For

Authentic LEGO Game Boy Checklist:

  • ✓ Official LEGO packaging with holographic seals
  • ✓ Set number 72046 clearly displayed
  • ✓ LEGO and Nintendo licensing logos
  • ✓ Price near MSRP ($59.99) - avoid extreme discounts
  • ✓ Sold by authorized retailers
  • ✓ Product images match official LEGO photos

⚠️ Red Flags to Avoid

Warning Signs of Counterfeit Sets:

  • ⚠️ Prices significantly below MSRP (>20% discount)
  • ⚠️ Poor quality product images or stock photos
  • ⚠️ Sellers with low ratings or new accounts
  • ⚠️ Shipping from non-standard locations
  • ⚠️ Packaging that looks off or different
  • ⚠️ "Compatible with LEGO" rather than actual LEGO

📦 What's Included

Your LEGO Game Boy 72046 Should Include:

  • 🧱 421 LEGO pieces in numbered bags
  • 📖 Full-color instruction manual
  • 🎮 2 Game Pak cartridges (Mario Land & Zelda)
  • 🏷️ LEGO stickers sheet (if applicable)
  • 📝 LEGO Builder app instructions access

🚚 Shipping & Handling

Protect Your Investment:

  • 📦 Choose retailers with good packaging reputation
  • 🛡️ Consider insurance for valuable orders
  • 🏠 Ensure secure delivery location
  • 📸 Document any damage immediately
  • 🔄 Understand return policies before purchase

International Availability

🇺🇸 United States

MSRP: $59.99 USD

Launch: October 1, 2025

Retailers: LEGO.com, Amazon, Target, Barnes & Noble

🇨🇦 Canada

MSRP: ~$79.99 CAD

Launch: October 1, 2025

Retailers: LEGO.ca, Amazon.ca, Toys"R"Us Canada

🇬🇧 United Kingdom

MSRP: ~£54.99 GBP

Launch: October 1, 2025

Retailers: LEGO.co.uk, Amazon.co.uk, Argos

🇪🇺 European Union

MSRP: ~€59.99 EUR

Launch: October 1, 2025

Retailers: LEGO stores, Amazon EU, local toy retailers

🇦🇺 Australia

MSRP: ~$89.99 AUD

Launch: October 1, 2025

Retailers: LEGO.com.au, Myer, David Jones, Amazon.com.au

🇯🇵 Japan

MSRP: ~¥8,999 JPY

Launch: October 1, 2025

Retailers: LEGO stores, Yodobashi, Amazon.co.jp